maxjosino.co

personal system

Portrait of Max Josino

Max Josino

he / him

Founding product designer & engineer.

I’m a founding product designer and first employee at Ground. I work across product design, systems, and the engineering behind an AI-powered platform for DTC brands. The role is often about reducing ambiguity, creating structure, and doing whatever helps the product move.

Previously, I was an early design hire at Nubank (NYSE: NU), working across Credit Card, Customer Support, and Payments as the company grew from startup to more than 100 million customers. Later, at Fast, I worked on checkout, mobile SDK, and design systems across design and engineering.

current
First employee at Ground
mode
0→1 · design engineering · product systems
between
Berlin & NYC
Swarm

Last check-inFábio Beach · João Pessoa

02

Field note

[ principles I work by ]
“Some of the highest-leverage design work doesn’t look like design. It looks like helping the team see the problem clearly enough to move.”
Read the working notes
03

Build activity

[ don’t mind the mess ]

Contributions

A live snapshot of shipping work across product, systems, and code.

Fetching the contribution graph.
04

Off the clock

[ A few things the résumé leaves out ]
BikepackingI like taking the long way.
Two cyclists riding through a forest
01 / 06

From Berlin → Szczecin, near Poland’s Baltic coast.

A world I return to
Animated map of Middle-earth
For the meaning, not only the lore
What I’m reading
Designing Programmes by Karl Gerstner
The current occupant of my nightstand